Digital Marketing Specialist

Job Overview

Our client has an excellent opportunity for a Digital Marketing Specialist!  

 

This is a remote position, but you should be local to the NJ / NY / PA area for an occasional trip to the office.

 

Responsibilities:

  • Develop, manage, and execute strategic initiatives and innovative marketing opportunities to position company at the forefront of digital communication in its markets.
  • Manage the posting digital content on social media sites and on the website.
  • Responsible for managing blog and coordinating with writers.
  • Ensure all content conforms with brand guidelines.
  • Work on overall email planning & design, helping to merge sales tactics with brand guidelines to ensure consistent, on-strategy messaging.
  • Work with technical and sales teams to schedule and deliver webinars on products and relevant content.
  • End-to-end management of email marketing platform, including the setup of email campaigns, drip campaigns, newsletters as well as other marketing content like whitepapers and case studies.
  • Work with content specialists and copywriters to create and publish industry-relevant original content and market across multiple media channels.
  • Manage SEO for website, blog, and digital content.

 

Requirements:

  • 4-year college degree and at least 3-5 years’ experience in marketing with creating and managing email campaigns, webinar events, tradeshow marketing and the creation of product literature & whitepapers.
  • Excellent written, verbal, and organizational skills.
  • At least 1 year of SEO experience or knowledge.
  • Previous experience using email marketing platforms like Hubspot, Mail Chimp Professional, Sugar Market or another platform.
  • Strong sense of urgency, ability to manage details and projects while responding to changing priorities and feedback.
  • MS Office, Keynote, Excel, Adobe Suite (InDesign is a plus).
  • Strong collaborative and communication skills and the ability to work closely with a small team.
  • Basic HTML knowledge a plus, but not required.
  • Very strong writing skills.
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