Digital Marketing Specialist

Job Overview

Our client in the Princeton area of NJ has an excellent opportunity for a Digital Marketing Specialist! 

 

Responsibilities:

  • This role focuses primarily on generating qualified leads by leveraging digital tools and technology.
  • Develop digital marketing programs and campaigns that have impact and drive results.
  • Focus on increasing brand awareness and external presence via social media and other channels to support overall business growth.
  • Work with marketing leader to develop and execute digital marketing campaigns that generate qualified leads for our regional sales teams across North America.
  • Create compelling national and regional multi-channel marketing programs and campaigns.
  • Create social media marketing strategies and plans to raise brand awareness and visibility in the market.
  • Develop and manage compelling, relevant content.
  • Generate and analyze monthly reports on our marketing campaign’s performance; make recommendations to optimize performance.
  • Develop a comprehensive digital plan and create strategies and tactical plans to increase online traffic to the USA and Canada websites.
  • Where possible, work with French headquarters to improve the user experience.
  • Devise and execute a comprehensive plan to address organic and paid search.
  • Evaluate and identify new tools, applications, and lead sources by conducting periodic reviews of the market and following up on contacts from external parties.
  • Assist with the development of materials, including white papers, infographics, client tip sheets, and video content, that enable company to increase brand awareness and grow its presence in the external marketplace.

 

Responsibilities:

  • 3-5 years of experience working in marketing in a Business to Business setting.
  • Excellent grasp of social media and website metrics and best practices.
  • Demonstrable experience with digital marketing, lead generation, and search engine optimization.
  • Detailed understanding of the sales process and the interaction between marketing and sales.
  • Prior experience working with contracted applications including D&B Hoovers, ZoomInfo, Hootsuite, and Eloqua a plus.
Job Detail
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